Every business in today’s digital marketplace shares one common need — the ability to create and manage customer relationships. For years the term “target audience” has been used to define the pool of customers a company hopes to reach. But in today’s media saturated, relationship-driven world, the term “audience” has taken on even greater meaning as each and every organization is being forced to think and act like a media company — creators of content that engage their audience, manage brand affinity and foster long-term customer life-cycles. Yes in today’s marketplace EVERY company is a media company, and as such has to develop systems to acquire, excite and retain their audience(s). That is where Nahakama's Oktane platform steps in.

Oktane develops turnkey marketing eco-systems that combine technology integration engaging content development. It is the marriage of art and science to create compelling brand stories that drive engagement and virally build brand advocates. By optimizing the marketing messaging and storytelling capabilities of your organization, Nahakama can amplify your brand's impact and further its reach into targeted marketplace(s). Once initial relationships are established, Oktane leverages analytics and data science to further foster and retain these key brand relationships, converting them into viral brand advocacy.